Urban Outfitters is an American multinational clothing corporation headquartered in Philadelphia,Pennsylvania. It operates in the United States, Belgium, Canada, Denmark, France, Germany, Ireland, the Netherlands, Sweden, United Kingdom and Spain. Its inventory primarily consists of women's and men's fashion apparel, footwear, beauty and accessories, activewear and gear, and housewares, which largely draw from bohemian, hipster, ironically humorous, kitschy, retro, and vintage styles. Their targeted group is young adults aged 18 to 28.(Wiki)
The company has additionally collaborated with designers and luxury brands on several occasions. Urban Outfitters manages five separate brands, including its namesake, Anthropologie, Free People, Terrain, and BHLDN; together, the brands operate over 400 retail locations worldwide.
In advertising, Urban Outfitters is the kind of relatively stingy, they are more like one independent shop rather than a national chain shop. They pay more money in store interior visual, because Urban Outfitters changes interior every two months. The purpose of this constantly updated , just try to attract more and more customers have a look at what new changes.
The Customer, their targeted group is young adults aged 18 to 28. They are mostly in AB socio-economic group.
Figure.1
"Almost half of Britons are mid-spenders and have spent between £100 and £299 on clothes for themselves in the last 12 months. Young consumers aged 16-24, who are increasingly feeling financial pressures, are less likely than average to be high spenders and while they spend more than the oldest shoppers they are less likely than consumers aged 25-54 to spend £300 or more on new clothes."(Mintel,2013)
According to market research, the customers that willing to shop at Urban Outfitters are thought to be both fashionable and trendy. Mostly seeking their inspiration from the window display and web.
Campaign
(WGSN,2015)
"New designer collaborations keep popping up at Urban Outfitters and we kind of love it. Urban is always full of on-trend, reasonably priced clothing and it's hard, at least for us, to walk out of that store without impulsively buying something."(Dhani,2010).
Also Urban Ourfitters have strong social promotion way. They are activity in instagram, facebook and twitter.
"Social media plays an imperative role in all consumer goods industries, but can be considered even more relevant in the fashion world. As the global social media base passes the 2.0 billion user milestone and internet retailing continues to grow, at a constant 2014 value CAGR of 14% globally over 2014-2019, brands are eager to expand beyond trending hashtags and create a lucrative sales channel."(Bernadette,2015) Nowadays, people mostly like to use hashtag and post photos in social apps.
Through 8 weeks past, I took some photos in Urban Outfitters inside.
Store environment
Urban Outfitters always change the interior visual ,casual but creative.
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