COS

Intoduction

COS is a brand for women and men who want high end design and good quality at an affordable price.

Offering reinvented classics and wardrobe essentials, COS creates fashion pieces that are made to last beyond the season. Traditional methods alongside new techniques and contemporary fabrics merge to create timeless, understated collections.

Since launching in 2007, COS has opened stores worldwide in carefully considered locations such as Long Acre, Covent Garden, applying an architectural design concept that preserves buildings’ original features whilst creating a modern.

Brand position

Modern, timeless,tactile, functional and explores the concept of style over fashion. It aims at producing staple products that consumers can wear year on year throughout all seasons.

Online shop

Stores and online where they use a look book and magazine with their current trends.

Consumer profile

Slightly higher priced brand ,aimed at older, more affluent ,professional customers.