MONKi

Introduction

There's a certain humility to Monki, despite the contrived garish interior of the new store and the label's kooky aesthetic. The company, founded in 2005, opened its first three branches in 2006 and by the end of last year counted 52 boutiques in eight countries. It's a success story by any brand's standards, let alone a young one making its way in a difficult climate for retail.

Monki takes a unique and engaging approach with its customers, who are referred to by staff and in literature as "our Monki friends", by presenting them with a fable based around a clutch of weird-looking fuzzballs. These, the Monkis themselves, inhabit a magical world, supposedly brought to life in the colourful interiors of the shops.(harriet.w 2012)

Brand

Fabulous clothes at tiny little prices. Playful colourful clothing and accessories for younger women. Style is fun and on trend. Believes in creating innovative collections that allow customers to express their individuality, whilst maintaining the greatest respect for their employees and the environment.

Customer profile

They are high fashion aimed at young women 16-25. Also they have very active social media sites, online , magazines and stores