TED BAKER

Introduction



Today Ted Baker is a global lifestyle brand offering menswear, womenswear, accessories and everything in between. A quintessentially British brand, Ted Baker is famed for its quirky yet commercial fashion offering, high quality design detailing and distinctive use of pattern and colour. The brand's unconventional approach to fashion, irreverent sense of humour and, above all, unswerving attention to detail appeals to style-conscious men and women who trust Ted to deliver that certain something out of the ordinary.


Marketing 

This graph show the price level for high street brand. Some brands have high quality products and high price, for instance fcuk , diesel, and ted baker. Others it’s low quality and low price like topshop , zara and miss selfridge. Ted baker as middle level brand, the price expensive, suitable for business women and party girl.

Online shop

Ted baker have the high quality fabric and high price for shop

"Mission is to build a thriving company through the creation of a leading designer brand, by conducting ourselves in an efficient and courteous manner and by maintaining Ted's high standards and integrity" Ted Baker (2009).
( http://www.ukessays.com/essays/marketing/reiss-and-ted-baker-are-growing-uk-retailers-marketing-essay.php#ixzz43D8OxSdF)

Location

Regent Street receives over 7.5 million tourist visits a year and there are over 10,000 people employed there. Its Grade II listed facades are considered some of the most distinguished architecture in London.

Perhaps best known as a shopping destination, Regent Street now rivals the Champs-Elysées and Fifth Avenue. With over 2km of store frontage, it is home to one of the finest collections of international brands in the world, including Apple, Burberry, Banana Republic, Jaeger, Desigual, and Anthropologie.

But Regent Street is much more than just retailing, it is a prestigious business address too. It offers space for small offices and growing businesses as well as large, modern office space for international companies such as Lloyds TSB and Matrix Group.

We know that world class businesses deserve a world class environment. And that is why we are clear that the ‘bits between the buildings’ are as important as the buildings themselves. We have provided new pedestrianised food quarters for workers and shoppers to eat, drink and relax in. We have also invested in transformational schemes at Oxford Circus and Piccadilly Circus, the gateways to Regent Street.(regentstreet.com)

that is connivence for shopping and easy to attract consumer.

"Ted Baker is expanding into interior design, having signed a £250,000 deal to kit out 15 luxury penthouse apartments in Bournemouth." (Luke,T.2015) Ted baker interior looks very warm and elegant . It is looks like walk on the home.