TOM FORD

Brand introduction: 

"Having held the helm of menswear and womenswear for Gucci, Yves Saint Laurent and his eponymous line, Tom Ford has also turned his hand to designing beauty, eyewear and accessories, film production and directing, and fashion photography."

Tom Ford is currently the head designer and creative director of all TOM FORD fashion collections(TOM FORD Menswear, TOM FORD Womenswear, TOM FORD Eyewear, and TOM FORD Beauty). Tom Ford was born August 27, 1961 in Austin Texas. Ford moved around the states from Texas to New Mexico and finally to New York at the age of 17 to take Art History at NYU. After a year Tom had enough of Art History and switched his vision to advertising and television commercials. While being involved in 12 simultaneous international advertising campaigns at once Tom decided to take interior design at Parsons. During this time Mr. Ford realized he was gay and started to take interest in the glamor of New York’s Studio 54. This would later play a major role in the influence of his designs throughout the years.

Timeline

• 2005 – Creation of the TOM FORD brand
• 2005 – Launch of Black Orchid
• 2005-06 – TOM FORD announced its partnership with Marcolin Group to produce and distribute optical frames and sunglasses.
• 2007 – Opening of New York Flagship store at 845 Madison Avenue
• 2007 – Launch of the TOM FORD menswear fashion collection and men’s accessories collection
• 2008 – Daniel Craig as James Bond outfitted head-to-toe in TOM FORD in Quantum of Solace.
• 2010 September– Launch of TOM FORD Women’s Spring Summer 2011 Haute Couture fashion collection.
• 2010 – 21 Tom Ford stores worldwide including shop-in-shops such as Milan, Tokyo, Las Vegas, Dubai, Zurich, and Russia

Campaign

(starts women’s wear 2015). Tom ford’s brilliant at using timeless, sexy and elegant silhouettes highlights and amplifies a woman’s personal style and individuality.

 

 

"Tom Ford has officially unveiled their Spring/Summer 2016 campaign shot by Nick Knight in Los Angeles. The shoot stars the Most Stylish Man of 2015 runner-up, Lucky Blue Smith, alongside Mica Argañaraz and Lida Fox. As some of you may recognize, the images originate directly from the recently released womenswear video that debuted on TomFord.com starring Lady Gaga." Tomford 2016 spring/summer Ad campaign: Last fall(October), instead of staging a live runway show, Tomford tapped Lady Gaga to star in a runway video of the collection, shot by Nick Knight.Content of video: the video features models Lucky Blue Smith, Mica Arganaraz, and Lida Fox, and the images originate directly from the women’s wear collection video which stars Lady Gaga.

this campaign inspiration: from the Seventies TV show “Soul Train.”

The message conveys---- Tom Ford said he wanted to try something new instead of having a traditional fashion show and wanted to try something new instead of having a traditional fashion show and present a collection in a cinematic way. Ford who is a fashion designer and also a film director (a single man,2019) took to a different medium to present his latest fashion collection in a sexy music video. Watching channels: tomford.com, and break internationally in the March issues of publications including Vogue, Harper’s Bazaar, Elle, and Vanity Fair.

The reaction: the brand has gained positive reaction, which are supporting this method rather than real run-way show, because this is more fun and attractive. And also really bring the audience into the show, and can have a great look of new production.

Online Shop

 

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